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Why Hotel Sales Should Care About Google+ and Search

2012-02-14

Google has flexed its most formidable muscle, Search, to promote and some would say force hotels to have a Business page on Google+. Those companies and organizations that have a Google+ page will be given first preference in Search results. Not only that, there is a real revenue Issue as follows below.

An active Google+ page will be given preference in appearance on Search. The most popular travel Search is ‘hotels (X)’. If a meeeting or travel planner is trying to get an idea of the hotels in a given market, those htoels with an active presence on Google+ will be gieven first preference in the sort on Search.

In addition, the hotel’s links, web sie and interaction with it’s circle will appear. This is very compelling as it allows instant interaction with the hotel and the hotel’s web site. They will have an opportunity to gather information, and send an instant RFP if there is one on the web site — all of that right there in one location – one platform!

Here’s how it works. Next to each entry on the results section of the Search page, there are two arrows. If you don’t have a Google+ page, when you mouse over the arrow it will show the map and the hotel’s Google Places page. If you do have a Google+ page, the arrows will show the hotel’s web site.

What does this mean? The Google Places page if a customer clicks on it will show a widget that asks for dates and will show rate results in a drop down that will have all of the OTAs listed first with the web site link at the very bottom.

The advantageof the Google+ search showing the web site is that the customer can click on the site, interact with it and make a reservation right there using the hotel’s web site booking engine.

25-35% commission on all reservations made using the OTAs on the Google Places page verus 0% commission using the hote web site booking engine? No brainer!

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