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国际酒店销售和市场营销协会

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大中华区分会新闻

2011-11-14

The Greater China Chapter has been active in various events and the chapter leadership continues to meet regularly,planning membership activities.Members of the chapter participated in a Panel Discussion at AHTEC,held in Hong Kong on May 13,2011.On June 13,the Shanghai groups within the Greater China Chapter will hold a Pre-ILTM event in Shanghai with a topic of "Laveraging Social Media to Effectively  Market to Chinese Consumers."Using a restaurant at the Shanghai Art Museum and with the support of Jens Thraenhart,co-founder of Dragon Trail,the function will be a luncheon event with a presentation.Specialising in digital and social media marketing,Jens Thraenhart has over 15 years experience in international hospitality marketing and now resides in Beijing.His presentation will provide members with furthers into doing business in the China Market.

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